Sign up with your email address to be the first to know about new products, VIP offers, blog features & more.

The Importance of Animated Explainer Videos to a Business

By Posted on No tags 0

Running an online business is not easy. You need to promote your product. You need to attract the target audience. It is where animated explainer videos come in handy. Using a video animation company to create your demo video is a valuable way to make yourself known. It also helps the audience understand what you can do for them.

Here are some top reasons why your business needs animated explainer videos.

To provide more information about your products.

Animated explainer videos take seconds to explain your products to viewers. According to statistics, the average Internet user’s attention span is 8 seconds. When someone visits your website or blog, you must explain your products before they get distracted quickly. The animated explanatory videos are captivating enough to grab the viewer’s attention. In addition, they display information compellingly and educationally.

To increase conversion

In any marketing campaign, you need to maximize conversions. Did you know that at least 73% of people are more likely to buy a product if they watch an explanatory video first? With a good animated explanatory video, you can count on the maximum number of conversions for your business.

Improve google ranking

Google and other search engines love videos. As a result, video content ranks higher than regular content. Using animated explainer videos, your site will rank higher in search results.


To save on advertising.

It is a sign that your search engine marketing efforts are not good enough. Most likely, users visit your site because they click on your ads but do not stay on them for too long. Animated explainer videos contain motion, sound, and graphics. They are an excellent interoperability tool for providing access to presbyteries from other brands. With these videos, you can expect longer and more interactive visits to your site and lower bounce rates. It means that site visitors will absorb the content.

Increase brand success

You must create your content if you want people to notice your business online. You can expect great reviews if you provide your target customers with unique content from your brand. You should get more referrals to your business by using these videos on your website. Over time, your customers will become brand ambassadors because they will likely recommend your business to others.

To increase mobile engagement.

Video is great for small screens. They are much better than in the pictures. As more people use mobile devices to access the internet, you can expect a lot of mobile traffic to your site. It is a great way to improve your search engine rankings.

In conclusion

When done right, animated tutorial videos can boost your business in any of the ways listed above. Invest in these videos to effortlessly increase your business results.